The Hell?

When I saw this, I realized that Poe's Law now applies to modern dance. (It also kind of reminds me of the Sokal affair. [Full disclosure: I'm sympathetic towards postmodernism but not towards dance.]) I mean, Jebus: they couldn't possibly be unaware of how self-mocking the thing comes across, could they? Did they get the inspiration from dance satire and mockery? 

Because it turns out that "Sadler's Wells is the UK's leading dance house, uniquely dedicated to bringing the very best international and UK dance to London audiences." (Here.)