Ooooh, Floor π

This is classic. I can't find the actual press release, but it is also on Yahoo! (at least for a short while). Here's my favorite part:

"High self-monitors are social chameleons,” says Northwestern University researcher Michael E. Roloff. ... “High self-monitors are very likeable and successful people. However, it appears they’re just not deep.” [Emphasis added.]

Fun and games aside, this is the part that struck me, because I read it on the Yahoo! page:

Fortunately, says Roloff, self-monitoring is normally distributed, so the likelihood is that we wind up with partners who are neither excessively low nor excessively high self-monitors.

Now, I know that Yahoo! was just reposting a LiveScience article based on a press release, but...dude...did you just say, "normally distributed"? 'Cause it's the sort of article that is going to be read by far more people than actually know what that means. I'm not saying that they should have taken it out: I am, though, amazed that, given the public-comms rule about writing for either 8-yr-olds or 8th-graders (I can't remember which it is), they left it in.